Close your eyes and smile. What comes to mind? What do you see in your mind’s eye?
Step one of this exercise is to simply get your thoughts flowing.
If you could choose one memory associated with how you feel right now, what would it be?
Why do you feel this way?
Are there special places linked to the memory? People? Events?
Write about your feelings, emotions and the images you can recall. Don’t stop to self edit. Just write until you reach a natural pause or until you feel you can write no longer. Then leave your writing for a day or two before returning to it.
When you do return to it, edit, tweak and change as much as you please.
Step two is designed to help you take your thoughts further and deeper.
If you could choose one memory and use it to promote your business, what would it be? You don’t have to use a personal memory unless you feel comfortable doing so.
Here’s an example of what I mean.
I remember when starting out as a freelancer 12 years ago, feeling so elated at the prospect of working for myself, that I initially viewed everything through rose-tinted glasses. “I’ll have streams of clients in no time,” I thought, just weeks after setting up a rudimentary website and assuming that was all I needed to do. Lessons learned? Plenty. They’re all on my other blog over at workyourway.
What lessons have you learned? What are your top 5 regrets? What lessons can present self pass on to future self? Remember, you book is an opportunity to change the lives of others (by means of the service that you provide, of course).
Use this exercise to structure your thoughts and sort them into themes to work with.
Get you started on your business book today. Something is better than nothing, right?