What’s holding you back from writing your business book

“Believe you can and you’re halfway there.”  Theodore Roosevelt


I don’t do New Year Resolutions (haven’t done for years), but the New Year feels a natural time to plan ahead for the forthcoming year.

In fact, I actually made a start on some of my goals in September, the start of a new academic year for the kids. My three were keen to start on a new set of goals, so I did too, to encourage them along.

But between then and now, I’ve had to make some minor adjustments to my goals. Partly because I’m helping a client write and publish their business book (and client work must come first).

I know I can simply pick up with mine, when my client’s project is done, though, so it’s all good.

But it got me thinking about goals and good intentions.

Or more specifically, what happens to your goals in spite of good intentions, when *stuff* gets in the way.

For my client, being able to finally get this book underway is a major accomplishment, because they’d been meaning to do it for years but had felt completely overwhelmed by the task.


It’s full of emotion, isn’t it?  Just saying it makes you feel tired.

And its meaning is, partly, ‘to be buried or drowned beneath a huge mass of something’, so imagine mustering every ounce of energy to struggle your way out from under a huge mass of something.


Exactly how you feel when you’re trying to run a business and do everything you can to promote it too.

Writing and publishing a business book is a great way to promote your business. It means credibility.  It helps you position yourself as the expert in your field.

But when do you find the time to do it?

Yes of course, you CAN find the time to do it, but with everything else you’ve got on your plate, WHEN?

It’s easy to see how overwhelm can creep in.

Overcoming overwhelm

There are only so many hours in a day and you only have one pair of hands.  So, it boils down to setting priorities.

What are YOURS?

Do you have a clear vision for your business, where you want to be, and how you want to get there?

What part does your business book play in that?

How will you use it to help you achieve those goals?

Being clear on this will help you map a plan of action to get started.

Mind you, there are times when overwhelm is simply down to being disorganised.

No set priorities for the day or week will have you reacting to every little thing that comes your way.  The result?  You feel you’re constantly on the go, yet you haven’t achieved anything tangible.

Why not treat yourself to a Journal and commit to regularly setting goals towards getting your book written.  It will help you:

  • focus and concentrate: It’s impossible to write without focusing and concentrating,
  • gain clarity and direction: your thoughts written down on paper become something you can clearly see, aim for, a new goal or a new direction.

But what to do when you feel less than confident about your book idea, or content?

You know what I mean – those days, weeks, or even months when you keep second guessing yourself.

Overcoming Analysis Paralysis

You’ve come across analysis paralysis.

It’s when you think you’re on the right track, but there’s a nagging doubt in the back of your mind preventing you from moving forward.

Disquieting thoughts such as:  Is this idea any good?  Is my writing any good?  Who on earth would publish this?

It happens to the best of us.

But frankly, the only way forward is to put your best foot forward.

“Fortune favours the bold.”  Terence.

Why not make a bold step forward, by asking a friend to brainstorm ideas with you.

Once written down, those nebulous ideas soon become a real, tangible project.  And isn’t it exciting when you have someone in on a project with you?

Excitement is a powerful motivator to keep you moving forward. So if you’ve lost it because you feel bogged down with the task, go find it again.

Build up that excitement by reminding yourself what made you passionate about your book in the first place.

Then refocus, re-energize and keep making small steps towards getting it completed.

Can you relate to any of these challenges?  Feel free to share your comments below.